1. Who we are
Morning Buddy Ltd (we, our, us) is the data controller for personal information collected via this website and any associated waiting-list forms. We are registered in England and Wales (company no. ) and with the UK Information Commissioner’s Office (ICO registration no. ). You can reach our Data Protection Lead at privacy@morningbuddy.co.uk.
2. Information we collect
a) Information you provide directly
- Email address (required for the waiting list)
- Name or display-name (optional)
- Marketing and communication preferences
- Any content you submit when contacting us
b) Information collected automatically
- IP address and approximate location
- Device/browser type and version
- Pages visited, time-stamps, referrer URLs, and interaction logs
- Cookie identifiers and similar technologies (see our Cookie Policy)
3. How and why we use your information
We process personal data only where a lawful basis under UK GDPR applies:
- Consent —to send you early-access emails and marketing updates about Morning Buddy. You can withdraw consent at any time by clicking “unsubscribe” or emailing us.
- Legitimate interest —to administer and improve our site, prevent misuse, and secure our services.
- Legal obligation —to comply with tax, accounting, or other statutory duties.
4. Sharing and disclosure
We never sell your data. We share it only with trusted third-party processors who help us operate this site (e.g. email automation, cloud hosting). Each processor is bound by a data-processing agreement. A current list is available on request.
Personal data may be disclosed to competent authorities if required by law, or in connection with legal proceedings.
5. International transfers
Where our processors are located outside the UK/EEA, transfers are covered by adequacy regulations or by Standard Contractual Clauses to ensure an equivalent level of protection.
6. Data retention
We keep waiting-list data until the earlier of: (a) two years after your last interaction with us; (b) your request for deletion; or (c) rollout of the production service. Server logs are retained for up to 12 months for security auditing.
7. Your data-protection rights
You may:
- Request access to the personal data we hold about you
- Ask us to correct or erase that data
- Object to or restrict certain processing
- Request data portability
- Withdraw consent at any time (marketing emails will then stop)
- Lodge a complaint with the ICO (ico.org.uk)
8. Automated decision-making
We do not use your information to make decisions producing legal or similarly significant effects without human review.
9. Children’s privacy
Our waiting-list site is not aimed at children under 13. We do not knowingly collect their data. If you learn that a child has provided us information, please contact us so we can delete it.
10. How we protect your data
We use industry-standard HTTPS encryption in transit and AES-256 encryption at rest. Access to databases is role-restricted and audited. We review suppliers regularly for compliance.
11. Cookies
Basic cookies are essential for site performance (lawful basis: legitimate interest). Non-essential analytics cookies are used only with consent. You can change your cookie settings at any time—see our Cookie Policy for details.
12. Changes to this policy
We may update this notice to reflect changes in the law or our practices. We will post the revised version here and, where appropriate, notify you by email.
13. Contact us
Questions, requests, or complaints? Email privacy@morningbuddy.co.uk or write to Morning Buddy Ltd, , United Kingdom.